We led PR for the refreshed DStv Stream app. From August 2023, we secured earned and paid media coverage to drive awareness and ado
Launch campaign
DStv Stream launched into a market already saturated with digital entertainment platforms. The objective was to drive awareness of the new offering while educating audiences on its streaming capabilities.
The challenge
The primary audience was digital-first consumers who discover news and entertainment through online media and social platforms. The task was to introduce DStv Stream in a way that felt relevant to how they already consume content – not through traditional announcement tactics alone.
Our role
We developed and executed an integrated PR and digital support plan to launch the platform, targeting online publications, tech and entertainment media, and selected content creators.
The approach
We structured the roll-out across paid, earned, and creator channels:
- Secured high-impact paid placements across IOL, News24, YoMzansi, and TimesLive
- Targeted niche tech and business publications for earned coverage
- Activated Premium Press Access – granting selected journalists and creators 30 days of access to review and demonstrate the platform
- Integrated social amplification to extend reach beyond publication readership
The strategy prioritised digital channels where the audience was already active, while leveraging trusted media platforms to build credibility.
The impact
The campaign achieved an editorial reach of over 43 million users across paid and earned media.
News24 exceeded guaranteed pageviews more than sixfold.
IOL delivered strong engagement and time-on-page performance.
TimesLive social collaboration drove significant click-through traffic.
Premium Press Access recipients rated the platform an average of 7.5/10, generating demonstrative, experience-led content across Twitter, Instagram, TikTok and blogs.
The result was a launch that combined credibility, reach, and creator-led endorsement – embedding DStv Stream into the digital conversation from day one.
Launch campaign
DStv Stream launched into a market already saturated with digital entertainment platforms. The objective was to drive awareness of the new offering while educating audiences on its streaming capabilities.
The challenge
The primary audience was digital-first consumers who discover news and entertainment through online media and social platforms. The task was to introduce DStv Stream in a way that felt relevant to how they already consume content – not through traditional announcement tactics alone.
Our role
We developed and executed an integrated PR and digital support plan to launch the platform, targeting online publications, tech and entertainment media, and selected content creators.
The approach
We structured the roll-out across paid, earned, and creator channels:
- Secured high-impact paid placements across IOL, News24, YoMzansi, and TimesLive
- Targeted niche tech and business publications for earned coverage
- Activated Premium Press Access – granting selected journalists and creators 30 days of access to review and demonstrate the platform
- Integrated social amplification to extend reach beyond publication readership
The strategy prioritised digital channels where the audience was already active, while leveraging trusted media platforms to build credibility.
The impact
The campaign achieved an editorial reach of over 43 million users across paid and earned media.
News24 exceeded guaranteed pageviews more than sixfold.
IOL delivered strong engagement and time-on-page performance.
TimesLive social collaboration drove significant click-through traffic.
Premium Press Access recipients rated the platform an average of 7.5/10, generating demonstrative, experience-led content across Twitter, Instagram, TikTok and blogs.
The result was a launch that combined credibility, reach, and creator-led endorsement – embedding DStv Stream into the digital conversation from day one.
