We created a content-first campaign celebrating women's football during the FIFA Women's World Cup, driving DStv Stream subscriptions and amplifying the voice of women in sport.
Integrated Communications Campaign
The FIFA Women’s World Cup presented an opportunity to bring DStv Stream into a live, culturally relevant moment.
The challenge
The campaign needed to drive awareness of the platform while encouraging audiences to engage with the tournament – despite early kick-off times and fragmented viewing habits.
Our role
We developed a communications approach that connected sport, culture and platform experience across markets.
The approach
The work focused on making the tournament feel accessible, social and worth showing up for:
- Created fan-led activations across South Africa and Nigeria rooted in national pride and participation
- Partnered with SuperSport content creators to drive real-time conversation and match engagement
- Developed and produced a TVC positioning DStv Stream within the World Cup moment
- Delivered a targeted PR gifting campaign to media and creators to drive first-hand platform experience
The campaign brought together broadcast, digital and creator-led storytelling to meet audiences where they were already active.
The impact
The integrated campaign delivered an editorial reach of 43 million, driven by paid, earned and creator-led media.
It strengthened visibility of DStv Stream within a high-interest sporting moment, positioning the platform within how audiences engage with live sport today.
Integrated Communications Campaign
The FIFA Women’s World Cup presented an opportunity to bring DStv Stream into a live, culturally relevant moment.
The challenge
The campaign needed to drive awareness of the platform while encouraging audiences to engage with the tournament – despite early kick-off times and fragmented viewing habits.
Our role
We developed a communications approach that connected sport, culture and platform experience across markets.
The approach
The work focused on making the tournament feel accessible, social and worth showing up for:
- Created fan-led activations across South Africa and Nigeria rooted in national pride and participation
- Partnered with SuperSport content creators to drive real-time conversation and match engagement
- Developed and produced a TVC positioning DStv Stream within the World Cup moment
- Delivered a targeted PR gifting campaign to media and creators to drive first-hand platform experience
The campaign brought together broadcast, digital and creator-led storytelling to meet audiences where they were already active.
The impact
The integrated campaign delivered an editorial reach of 43 million, driven by paid, earned and creator-led media.
It strengthened visibility of DStv Stream within a high-interest sporting moment, positioning the platform within how audiences engage with live sport today.
