We developed and drove the #HereForHer campaign – a platform championing women in business and sport, creating conversations that move culture and inspire the next generation.
Integrated Communications Campaign
#HereForHer was designed to position MultiChoice as a visible advocate for women in sport and the industry behind it.
The challenge
Women’s Month often results in once-off campaigns. The objective was to move beyond that and build a narrative that connected Corporate Affairs, SuperSport and cultural moments into one sustained story.
Our role
We translated a single idea into a coordinated campaign across media, sport, events and internal communication.
The approach
The campaign was built as one connected system:
- Developed a unified #HereForHer narrative across Corporate Affairs and SuperSport
- Anchored the campaign in the Netball World Cup and key women’s sport moments
- Activated creators to produce match-day content, live coverage and fan engagement
- Positioned the all-female Netball World Cup production crew as a central storytelling hook
- Extended reach through media partnerships including Tagged! and Sunday World
- Delivered press drops and long-form storytelling, including a bespoke Ode to Women
- Integrated live cultural platforms such as the Agenda Women’s Summit
- Enabled audience participation through owned-channel engagement mechanics
The campaign connected corporate messaging with live sporting relevance and public participation.
The impact
The campaign delivered 359 editorial pieces and reached 198 million people, with a 16% increase in coverage compared to the previous month and a 102% increase in social media exposure.
Coverage spanned broadcast, print and digital, supported by creator activity that drove engagement during the Netball World Cup.
The work extended beyond the campaign window, with #HereForHer recognised in MultiChoice’s reporting as part of a broader commitment to women in sport and media.
Integrated Communications Campaign
#HereForHer was designed to position MultiChoice as a visible advocate for women in sport and the industry behind it.
The challenge
Women’s Month often results in once-off campaigns. The objective was to move beyond that and build a narrative that connected Corporate Affairs, SuperSport and cultural moments into one sustained story.
Our role
We translated a single idea into a coordinated campaign across media, sport, events and internal communication.
The approach
The campaign was built as one connected system:
- Developed a unified #HereForHer narrative across Corporate Affairs and SuperSport
- Anchored the campaign in the Netball World Cup and key women’s sport moments
- Activated creators to produce match-day content, live coverage and fan engagement
- Positioned the all-female Netball World Cup production crew as a central storytelling hook
- Extended reach through media partnerships including Tagged! and Sunday World
- Delivered press drops and long-form storytelling, including a bespoke Ode to Women
- Integrated live cultural platforms such as the Agenda Women’s Summit
- Enabled audience participation through owned-channel engagement mechanics
The campaign connected corporate messaging with live sporting relevance and public participation.
The impact
The campaign delivered 359 editorial pieces and reached 198 million people, with a 16% increase in coverage compared to the previous month and a 102% increase in social media exposure.
Coverage spanned broadcast, print and digital, supported by creator activity that drove engagement during the Netball World Cup.
The work extended beyond the campaign window, with #HereForHer recognised in MultiChoice’s reporting as part of a broader commitment to women in sport and media.
