We manage monthly communications across DStv, GOtv and Showmax. From PR to digital, we develop market-specific strategies and content that reflect local nuance and support business goals.
Integrated Marketing Communications (IMC)
MultiChoice serves millions of households across more than 50 markets in sub-Saharan Africa – where audiences engage with media differently from country to country.
The challenge
Across diverse markets, communication must balance consistency with local relevance. The objective is not simply to produce content, but to build a communication engine that supports strategy across brands, platforms, and regions.
Our role
We partner with MultiChoice as an embedded IMC lead – managing content, coordination, and communication architecture for key brands including DStv, GOtv and Showmax across Rest of Africa.
The approach
We built a structured system:
- Map audience behaviour across markets
- Govern monthly editorial calendars aligned to campaign cycles cultural moments
- Oversee written, visual, and video production grounded in brand strategy
- Provide reporting and recommendations to continuously refine direction
This approach treats media as an ecosystem – integrating traditional and digital channels to meet audiences where they are.
The impact
The result is a repeatable IMC model that gives MultiChoice Africa Holdings:
- Consistent brand voice across diverse markets
- Aligned strategy and execution across platforms
- Structured content planning that supports business objectives
- Communication shaped by real audience behavior
This partnership reflects how strategic coordination turns complex media landscapes into clear, purposeful communication.
Integrated Marketing Communications (IMC)
MultiChoice serves millions of households across more than 50 markets in sub-Saharan Africa – where audiences engage with media differently from country to country.
The challenge
Across diverse markets, communication must balance consistency with local relevance. The objective is not simply to produce content, but to build a communication engine that supports strategy across brands, platforms, and regions.
Our role
We partner with MultiChoice as an embedded IMC lead – managing content, coordination, and communication architecture for key brands including DStv, GOtv and Showmax across Rest of Africa.
The approach
We built a structured system:
- Map audience behaviour across markets
- Govern monthly editorial calendars aligned to campaign cycles cultural moments
- Oversee written, visual, and video production grounded in brand strategy
- Provide reporting and recommendations to continuously refine direction
This approach treats media as an ecosystem – integrating traditional and digital channels to meet audiences where they are.
The impact
The result is a repeatable IMC model that gives MultiChoice Africa Holdings:
- Consistent brand voice across diverse markets
- Aligned strategy and execution across platforms
- Structured content planning that supports business objectives
- Communication shaped by real audience behavior
This partnership reflects how strategic coordination turns complex media landscapes into clear, purposeful communication.
