We helped DStv win hearts and headlines. From interviews to OOH, our campaign delivered creative, cross-channel content that made this Rugby World Cup campaign one of the most celebrated in local sports marketing.
Integrated Communications Campaign
The 2023 Rugby World Cup created a rare national moment. SuperSport needed to position itself at the centre of that excitement while keeping the spotlight where it belonged – on the Springboks and their fans.
The challenge
The campaign needed to capture the scale of national pride around the Springboks while strengthening SuperSport’s presence in the conversation. The task was to drive audience engagement across media, digital platforms and live activations without competing with the team or the tournament itself.
Our role
We developed and executed a communications programme that connected broadcast talent, media platforms and fan experiences across the country.
The approach
The campaign combined traditional media activity with fan-focused engagement:
- Planned and facilitated a national media tour across television, radio, print and online platforms for SuperSport talent
- Supported multiple out-of-home activations connected to the tournament build-up
- Coordinated and amplified fan park experiences across South Africa to extend the excitement beyond the stadium
The strategy centred SuperSport’s role in bringing the tournament to audiences while celebrating the Springboks and the communities supporting them.
The impact
Creator collaborations generated over 600 000 impressions, while earned media delivered more than 1 million in advertising value equivalent across coverage.
The campaign showed how national sporting moments can be translated into coordinated communications that build audience engagement while reinforcing a broadcaster’s role in the story.
Integrated Communications Campaign
The 2023 Rugby World Cup created a rare national moment. SuperSport needed to position itself at the centre of that excitement while keeping the spotlight where it belonged – on the Springboks and their fans.
The challenge
The campaign needed to capture the scale of national pride around the Springboks while strengthening SuperSport’s presence in the conversation. The task was to drive audience engagement across media, digital platforms and live activations without competing with the team or the tournament itself.
Our role
We developed and executed a communications programme that connected broadcast talent, media platforms and fan experiences across the country.
The approach
The campaign combined traditional media activity with fan-focused engagement:
- Planned and facilitated a national media tour across television, radio, print and online platforms for SuperSport talent
- Supported multiple out-of-home activations connected to the tournament build-up
- Coordinated and amplified fan park experiences across South Africa to extend the excitement beyond the stadium
The strategy centred SuperSport’s role in bringing the tournament to audiences while celebrating the Springboks and the communities supporting them.
The impact
Creator collaborations generated over 600 000 impressions, while earned media delivered more than 1 million in advertising value equivalent across coverage.
The campaign showed how national sporting moments can be translated into coordinated communications that build audience engagement while reinforcing a broadcaster’s role in the story.
