In partnership with MultiChoice Group, writersbloc played a significant role in The Earthshot Prize Week – a global celebration of environmental innovation and impact.. Through strategic storytelling, writersbloc amplified the spirit of The Earthshot Prize, making sustainability shine on a global stage.
Integrated Communications Campaign
MultiChoice partnered with The Earthshot Prize to bring a global sustainability platform into an African context.
The challenge
The objective was to position MultiChoice as a credible ESG partner while making sustainability feel relevant to African audiences. The risk was that the work could be seen as corporate messaging rather than something lived and visible.
Our role
We developed and executed a communications approach that translated a global partnership into a locally resonant African story.
The approach
The campaign combined media, storytelling and on-the-ground engagement:
- Secured premium media partnerships across titles including GLAMOUR SA, GQ SA, IOL and BizCommunity
- Hosted media from South Africa, Kenya, Nigeria and Ghana during Earthshot Week
- Delivered a sustained PR programme through thought leadership, finalist storytelling and spokesperson interviews
- Used influencer and talent-led content to extend reach beyond traditional media
- Connected live event moments with MultiChoice’s broadcast platforms to scale visibility across the continent
The campaign focused on making sustainability visible, human and culturally relevant.
The impact
The campaign secured 45+ media placements and reached over 140 million people, exceeding the AVE target with R17.8 million in media value.
MultiChoice achieved a 25% share of voice, leading sustainability conversation ahead of competitors, while engaging over 1,000 participants during Earthshot Week.
The work strengthened MultiChoice’s ESG positioning and formed part of its broader reporting on environmental impact across the continent.
Integrated Communications Campaign
MultiChoice partnered with The Earthshot Prize to bring a global sustainability platform into an African context.
The challenge
The objective was to position MultiChoice as a credible ESG partner while making sustainability feel relevant to African audiences. The risk was that the work could be seen as corporate messaging rather than something lived and visible.
Our role
We developed and executed a communications approach that translated a global partnership into a locally resonant African story.
The approach
The campaign combined media, storytelling and on-the-ground engagement:
- Secured premium media partnerships across titles including GLAMOUR SA, GQ SA, IOL and BizCommunity
- Hosted media from South Africa, Kenya, Nigeria and Ghana during Earthshot Week
- Delivered a sustained PR programme through thought leadership, finalist storytelling and spokesperson interviews
- Used influencer and talent-led content to extend reach beyond traditional media
- Connected live event moments with MultiChoice’s broadcast platforms to scale visibility across the continent
The campaign focused on making sustainability visible, human and culturally relevant.
The impact
The campaign secured 45+ media placements and reached over 140 million people, exceeding the AVE target with R17.8 million in media value.
MultiChoice achieved a 25% share of voice, leading sustainability conversation ahead of competitors, while engaging over 1,000 participants during Earthshot Week.
The work strengthened MultiChoice’s ESG positioning and formed part of its broader reporting on environmental impact across the continent.
