We turned festival moments into digital engagement, building a creator-led campaign amplifying DStv's “home of entertainment” zone at the 2023 festival – with contributions from SuperSport and Mzansi talent.
We powered the digital content strategy for South Africa's premier T20 cricket league – from player activations to match-day storytelling – across all platforms.
SA20 set out to position cricket as more than a sport. The goal was to bring new audiences into the game by blending cricket, culture and entertainment.